Full-service marketing and advertising agency serving B2B and B2C brands.

Clients include: The Children's Place, Republic Services, Prudential, Priceline, Weichert Franchising, Seton Hall University, Signify (formerly Philips Lighting), BPM, Ricoh USA, Frontier Wholesale, Odessa Inc., Unilog, Hammond Power Solutions, Virtual Tables, Confiant, ANS Solutions, Spectrum Lighting, Centrica Business Solutions North America, as well as a major healthcare corporation and a global science and technology company.

I work with lots of amazing brands to tell their stories in all formats: corporate branding and messaging, employer branding and internal comms, website copy, paid and organic social content, paid search, lead generation, digital ad campaigns (including banner and display ads), and blogs. I love building strong relationships with my clients—nothing makes me happier than becoming their go-to thought leader, strategist, wordsmith, and idea person.

JK Design

Acd, copy

March 2023 - Current

SR. Copywriter

March 2020 - March 2023

Copywriter

August 2018 - March 2020

OLIVER

Copywriter

Jan. 2018 - August 2018

Dedicated team for Marriott International across a portfolio of 30 Select, Premium and Luxury brands

  • 360° digital March Madness campaign for Marriott International + NCAA partnership

  • B2B campaigns targeting meeting and event planner/ travel agents

  • Property-level B2B digital and print communication including magazine ads, flyers, emails and banners

  • Direct to consumer print, digital, social and radio on a portfolio- and property-level

Direct-to-consumer email marketing and brand website content.

  • Offer email cascades for non-buyers and first-time buyers

  • Revamp of About Us content on brand website

SWIMSUITS FOR ALL

FREELANCE writer

2017 - Current

Rokkan

Copywriter

Nov. 2016 - Dec. 2017

ASsociate Copywriter

Feb. 2015 - Nov. 2016

 

Full-service digital advertising agency for consumer brands.

Clients include: JetBlue Airways, Mikimoto, Fancy Feast, William Grant & Sons (Tullamore D.E.W., Glenfiddich, The Balvenie), LongHorn Steakhouse, Anthem Health Insurance, Cadillac, Options Industry Council, and New Business.

  • Led concept, filming and post-production for JetBlue films (featured in AdWeek) and Mikimoto America’s Explore the Original campaign

  • Social amplification for the Cadillac Daring Origins campaign

  • Lead creative for Fancy Feast social content and campaign websites

  • Developed brand voice and copy for Northwestern Mutual website refresh

  • Consistently and confidently presented work on both an internal and client level

 Featured work:

  • AdWeek, Ad of the Day (JetBlue/VH1 Buskers)

  • AdWeek, Editor’s Pick (JetBlue Change at Jamaica)

  • The Drum, US Creative Work of the Week (Mikimoto)

Project-by-project partnerships to create / refresh print and digital sales material

  • Refreshed digital and print B2B and B2C sales materials

  • Sales collateral and website content creation for new product lines

 

ASTOR CHOCOLATE

FREELANCE writer

2014

Westchester Medical Center

Special Events Manager

2014 - 2015

Non-profit events management and marketing.

  • Print and digital promotional materials targeting corporate and individual donors

  • Concept and production of social media and digital marketing content

New product launches and existing product marketing.

  • Product packaging and displays

  • Print and digital brochures, presentations and email collateral for hospitality, travel and retail sales

  • Trend book charting of-the-moment market trends in flavor and design

Astor Chocolate

Product Development & Marketing Coordinator

2013 - 2014

Education

Ramapo College of New Jersey

2009-May 2013
B.A. Communication Art, Concentration: Writing