Priceline Tech Talent Recruitment Campaign
Priceline set out to attract Toronto’s top tech talent and build a strong candidate pipeline, while reinforcing its identity as a tech company. We launched a two-phased LinkedIn campaign—first boosting awareness, then driving targeted prospects to personalized landing pages that streamlined interest submissions. The effort surpassed every benchmark, generating 2.1M impressions, 6,500+ visits, and 133 qualified leads in just four months—28% above LinkedIn’s average.
Transforming a travel
company into a top destination for tech talent.
Phase 1 ads delivered > 2.1 million impressions and drove > 6,519 landing page visits.
The engagement ads also achieved a 0.8% CTR, outperforming the KPI by 12.1%.
Phase 2 drove 133 talent leads into the pipeline
at a 13.3% Talent Lead Rate—28% higher than the LinkedIn average of 10%.