The Children’s Place Sustainability Branding
The Children’s Place needed a way to make its sustainability progress meaningful to both employees and younger customers. We developed a clear, authentic platform—anchored in the theme “Protecting the future of our PLACE”—that framed sustainability as an ongoing journey. With bold messaging and a refreshed identity, TCP now has a unifying story that both celebrates progress and fosters a culture of sustainability.
Highlights
Progress over perfection: Making transparency a priority in a landscape brimming with skepticism.
Building on success: The visual identity was an evolution of the award-winning 2022 report design, also created by JK.
Head meets heart: Functional messaging wrapped in joy, optimism, and playfulness.
An impactful report: Brought to life in TCP’s 2023 Sustainability & Social Impact Update
Ready for what’s next: Created to expand as TCP’s sustainability efforts do.