Weichert Franchising Audience Research & Branding

Weichert Franchising needed a refreshed brand story, identity, and website to better connect with both established brokers and the next generation of real estate leaders. Guided by research, we built a content-driven site and extended the new look and voice across channels, using design elements to make content clear and engaging. The results speak for themselves: a 228% increase in site traffic, 189% more page views, and a 71.7% boost in visitors.